If you want to create Facebook video ads that get you new customers here is my whole process from start to finish.
Subscribe to my Youtube channel while you’re at it (top left)
Facebook video ads are outperforming all other ads, but you have to do them right.
One crucial mistake I see people do is not taking the time to hardcode subtitles into the video.
The reason it’s so important to have subtitles on your Facebook video ads is that 80-90% of videos are watched on mute on Facebook.
For this reason people can only see what’s happening in your video, not hear it, and your message will get lost entirely unless you have subtitles in the video.
I understand though, it is very time consuming to do create subtitles. At least, it used to be.
With my process you’ll be able to get hardcoded subtitles into your video in 10-15 minutes instead of 2-3 hours.
I posted about this on the Clickfunnels Facebook group, and the post got over 300 likes which is a CLEAR indication that people were struggling with this, and they loved my solution.
I will cover the above post in more detail here.
Creating Facebook Video Ads Process
Here’s my process for creating Facebook video ads with subtitles.
Record Your Facebook Video Ads
If you are creating your own video footage you effectively have 2 options.
In any case, many people struggle with the whole idea of creating videos from scratch because they don’t know where to start, and what to include in the video.
Today I want to share a formula that my friend and mentor Tim from the Freedom Business Blog taught me.
I use it, a lot, and it goes like this.
Attention – mention who the video is for
Problem Definition – describe the problem you will be solving
Solution – tell them the solution to this problem
Proof & Credibility – back up your solution with solid evidence
Call To Action – tell the viewer to do what you want them to do
I love this formula because it is simple and it works.
When in doubt, simply use this formula.
In fact go back right now and memorize it. You’re going to have use for it at some point in your life, I promise you.
Once you’ve got a good idea of the content of your video, whether live action recording or screen recording of a keynote or powerpoint presentation, simply hit record and shoot until you feel good about it.
Some days the first take is good enough, and good enough is perfect.
Other days I’ll need 5 shoots to get it to the point where I’m happy with it.
I am not a perfectionist, and you shouldn’t be either.
Done is better than perfect.
Edit Your Facebook Video Ads
When it comes to editing your videos you need video editing software. I don’t want to go into details too much, simply because I don’t know details too much.
You can use iMovie, Window Movie Maker, Screenflow (what I use for these videos), Camtasia, Adobe Premiere Pro, or Final Cut Pro for example.
I typically do square videos for Facebook video ads. 1080 x 1080 pixels.
This allows me to put a horizontal video in the middle, a curiosity invoking title at the top, and subtitles on the bottom.
Also realize that a square video will take up more real estate in the Facebook news feed than a horizontal video.
A vertical video would take up even more real estate so that’s not a bad idea, I just like the versatility of square videos as you can use them in a bunch of places.
So first off you want to simply do some “normal” editing such as removing unnecessary gaps, and fixing any other things such as brightness, contrast, saturation, shadows and highlights.
You then want to make sure that you are hooking the viewer within the first 3-5 seconds.
You have to say something interesting that’s going to give them a reason to finish the whole video within those first seconds.
Then you should try to figure out a nice headline or title that you can put that top to further convince people to watch the video, even if they glance at your video for 1-2 seconds they should want to continue watching it based on your headline.
Once the actual video is edited simply put it in the middle, find a background image or color that pops to put at the top and bottom, and then let’s move onto the next step.
I also recommend leaving 1-3 seconds of empty space at the beginning of this edit as you will need to record this video while it is playing on Youtube and those few seconds will allow the Youtube controls to “disappear” before your video starts playing.
Upload & transcribe your video on Youtube
Export your video, and head over to your Youtube channel to upload it there (button on the top right).
Once your video is uploaded go to the Edit screen, and we need to let your video sit for about 10 minutes in order to let Youtube transcribe your video into text.
As you refresh the page you’ll know when Youtube is done transcribing once you can see the “English” subtitles under the “Published” section.
Click on them, and perform at least 1 edit (this is crucial as your subtitles show up in a really strange way if they are not edited at all).
Once that’s done simply save, and go to watch your video on Youtube.
Enable Closed Captions and make sure that the video has processed the HD version so that you won’t be recording a low quality version of your video.
Record Your Screen
Now that you are watching the video on Youtube you have the subtitles playing right there.
We can easily just record your screen and VOILA you will now have a video with hardcoded subtitles ready to be uploaded to Facebook.
To record your screen you can use Camtasia, Screenflow, or Quicktime for example.
If you have a square video you will need to make sure that the subtitles are not too wide and showing up outside the left and right borders of your video.
One way to ensure this is to simply make the subtitles a little bit smaller inside the Youtube closed captioning settings on the bottom right.
Upload to Facebook
Your Facebook video ads are now ready for use!
You can of course just upload them as a video on your profile, or your page, and use them organically, or you can upload them and use them as ads.
Don’t forget to put a catchy title and some copywriting in your post that further hooks the reader to want to watch your video.
Comment below if you found this helpful (this helps let Google know that this article is good).